Designer
User-centered design, high-fidelity prototyping, and product craft — practiced across SaaS, automotive, e-commerce, EMR, and global B2B.
By the numbers
Design impact across roles.
Design philosophy
Clarity, restraint, and intentional detail — at the intersection of product strategy and craft.
"Develop high-fidelity prototypes to put minimum viable product ideas into customers' hands — early and often."
Selected design work
Where good design moved the metric.
Reconditioning Automation
Designed and built a suite of innovative tools to monitor via ML Models, parts pricing, estimates, decisions and outcomes before vehicles entered reconditioning to reduce headcount and reduce costs.
Seller-relationship visualization
Designed a worldwide investigation app that visually surfaced seller relationships across 12+ marketplaces. Investigations per hour climbed 87% after launch.
EMR + Analytics + Outcomes
Three product launches in under a year for the leading outpatient-therapy SaaS. NPS climbed from 8.6 to 36 — clarity, fewer clicks, and clinician-aware workflows.
HD Project Intelligence
Self-service BI cloud offering for Oil & Gas, Construction, and Mining. Drove high-fidelity prototypes into customer hands early and often to shape the experience.
Global B2B / B2C ecommerce
Online ordering, tracking, and fulfillment localized into 20 languages across 20+ countries — designed once, shipped everywhere, 18% YoY for four years.
Plans & Specs / Apprentice
SaaS service for the global design & construction industry, with localized Chinese and Japanese editions for a market that hadn't been served well before.
Design stack
What I reach for today.
Principles
How good design earns the right to be on the screen.
Clarity over cleverness
Investigators clicking through a fraud queue at 3 AM don't need delight — they need to find the next case fast. The same rule scales up.
Prototype early, prototype often
High-fidelity in front of real customers beats Figma reviews with stakeholders. Use the prototype to find the wrong assumption before code does.
Design for the global user
If it doesn't work in Hungarian, Dutch, and Japanese on day one, the design isn't finished. Localization is a design problem, not a translation problem.